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The Holy Grail of internet marketing today is the quest to rapidly increase page rank. This objective is now avidly pursued by online business owners and marketing professionals. The page rank is a number assigned by Google, to order pages when they are searched. Google keeps its algorithm highly secret, but educated guesses have been made about what it entails. Today, I will tell you that the page rank number visible to you does not convey all of the information about how your page will rank in search results.

To see the page rank of a web page you can use a special web site with page rankings database, where you can type in the url of a page and get it's current rank. Another option would be using a web browser that displays page ranks automatically as you browse the web. However, the rank value you see is almost never up to date as it reflects the last time the ranking algorithm was updated, thus it sometimes has a lag of several months. So, in many cases, the page rank used by Google is not an accurate representation of the actual standing of a web page.

To understand how Google ranks pages in the search results, we need to be clear about the page ranking mechanism. Please note that this is about ranking pages and not sites. Each page has its own importance and relevance although it is sometimes believed that the page is seen in context of the reputation of the whole site. Also, the page ranking can to a large extent depend on the page rank of other pages on that site which link to it.

Page ranking is a popular way of comparing one web site to another. It is based on the number of people who have put a link to your web site on their web site. If you have a lot of people linking to your site, then your page rank is supposed to be higher. And if those people have high page ranks, this is also supposed to give you a higher number. Page ranking seems to be simply an indication of how many people you can get to link to your site, and not any indicator of the value of your site.

It's really very simple to increase your page rank rapidly. If you can get good quality links to your pages that are relevant to the content of your page, you have done the job. There are numerous ways of getting quality links like, reciprocal linking with other sites, posting on blogs and forums, article marketing, and press releases. These are some of the methods and more can be explored.