Portable Displays Canada - Bring Attention
This article will take you through the advantages of using portable displays in your business, tell you how we work at portable displays canada and explain how the displays may help you increase your business. The portable display is a way for owners of small businesses to decorate their store and make it more appealing to the eyes, draw in new customers and increase their sales. This is done without displays and banners taking up a lot of space on the walls and floors of a small store.
While traditional displays create visual interest with the use of actual merchandise, they take up considerable space. Each square foot of space that is occupied by a three dimensional display reduces the available space to stock and sell the merchandise by the same amount of area.
Wall displays are good in that they don't take up any floor space. However, they do tend to draw the attention of customers away from the merchandise. Customers find themselves distracted by vivid wall displays which cause them to look back and forth from wall to merchandise instead of helping them focus their attention on things they might like to purchase.
An increasingly popular portable display unit is the inexpensive banner stand. It offers a different way of achieving this goal. Such devices have two very simple pieces to hold your banner in place, and even allow for changing graphics from time to time. The display banner graphic is held in place with a simple tension bar.
Banner stands are very simple to install, easily moved around, and very economical. They come in several sizes and are even available as retractables or "roll ups" where your banner retracts into the base.
Savvy business owners, the ones who are always looking for the new and best ways to do business, are finding that the use of portable displays can eliminate "dead" space in their stores and more efficiently use that space to create visual interest in products. For some reason, all stores have "dead" spots that can't be used for either merchandising or storage. These are the areas where you can strategically place portable displays to help educate and inform customers as well as spark their interest in special sales and promotions you are having.
In fact, in a recent study by the Institute for Best Business Practices (IBBP), bookstores were asked to use either a traditional wall banner or a portable banner display to market the children's book, "Mr. Orange Visits Europe". Stores that used portable banner displays enjoyed sales of the book that were nearly 23 percent higher than the stores that used the traditional wall banner. It seems, therefore, that portable, retractable bannerstands are not only a great way to use space in your store, but also might help increase your overall sales.
Find out more about these very versatile, very economical banner stands. Graphics are printed in beautiful full color. Units are shipped individually or in bulk across North America.
Published October 3rd, 2007
Filed in Advertising, Business, Communication