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Without a doubt Google provides some of the best free webmaster tools on the internet. Most webmasters are not even aware of the great tools that Google provides them. Even worse, some are aware that they exist but have never bothered to check them out. If you are one of the webmasters who fails to take advantage of the free tools that Google offers, you are at a serious disadvantage to those who do. The very fist thing you need to do is become a registered user with Google to get access to any of their tools. The next thing you need to do is to get an Adwords account with them. Even if you don't think you will run any Adwords ads in the near future, you need the account to use some of their most powerful tools.

The general public knows that the search engine Google offers a free keyword suggestion tool to aid you in finding key words that relate to your business. Research in keywords is basic to almost every part of internet business. If you don't think about this part of internet marketing then you probably will not be successful. The keyword suggestion tool can be quickly located by doing a search for "Google keyword suggestion" and clicking to the Google page at the beginning of the search results.

The next very powerful tool is their site analytics software. You need an Adwords account for this one, but it is an amazing tool that tracks visitors to your site. This tool allows you see a wealth of data about how they found you and whether they are converting to customers and/or leads on your site. Similar software costs hundreds of dollars and is not nearly as user friendly and powerful. Using this software is an absolute must for any serious webmaster.

Finally is their suite of appropriately named webmaster tools. It is a collection of tools which allows you to find many types of information such as how many pages you have in their index, problems with your pages and more importantly a detailed list of the Internet pages that link to you. A list like this is the core of understanding why you may or may not rank for search terms that interest you. This is, in my opinion, the most valuable tool Google could have created. It is also a fairly recent addition to their offerings. Simply said, it rocks!