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In marketing online, you have to remember three very important things. Have a warm expanding market, which wants and needs what you have to offer. Secondly make sure that your product or service will solve their needs and greatly benefit them. Thirdly have powerful marketing methods to show them what you have. Lastly and most importantly you need a killer sales page to close your sales.

Many don't realize that a great sales page will be the heart of your business so you must not neglect to put in the necessary effort to make one. Otherwise you will experience low or no sales. Here are some tips to get you started:

1. Find out how the master copywriters succeed. Go to Google and type in 'copywriters' and look at the first 10 websites at the top of the search. You can see what they do, how they set them up, etc. Don't steal their work, of course, but you can get some good ideas.

2. Understand the 3 P's of Copywriting

a. Make it personal

b. Make it precise and streamlined

c. Make it persuasive

3. Fix your layout for your product or service. You can use many but your sales page should be in the following three parts. a. The first will be bringing to your reader's attention, the problem and emphasizing it

b. Show the benefits and how your product or service is going to solve their problems.

c. At the end you will have the call for action and the guarantee, etc.

4. Your headlines will attract the reader and make them want to keep reading, so first do the main headlines, then the sub headlines, and finally fill in all the details. All headlines must draw the reader in.

5. Make sure you have 'an iron clad' guarantee. This encourages your potential buyer to have trust in you and be more inclined to buy.

Take the time to study up a bit on writing good copy. Every pro knows that no sales page is ever set completely in stone, and that a change in a word or two can increase sales.

A necessary part of getting your sales copy to produce conversions (visitors to buyers) is split testing. Here are some steps to do this:

1. Have two separate pages for the same product or service.

2. Each one should be written with some slight differences.

3. Track which ones gets the most traffic.

4. Get traffic driven to both of the pages.

5. Monitor and note which one is bringing in the sales.

6. Use the one with the highest sales conversion

Mistakes to avoid:

1. Avoid hype.

2. Don't have a poor presentation.

3. Using features instead of benefits

Okay, there are some pointers to help you. Think as a buyer so you can take the viewpoint of your customer. If you aren't convinced to buy your product, it won't work for others.

Dan Farrell is offering 7 free marketing videos to jump start any home business online. Marketing online with your own product or someone else's doesn't need to be difficult but having a plan and the details of how to profitably execute it is essential. These videos with a fabulous e-course is a great start. Download them at: Marketing Videos Dan is also offering his ebook, Guide to Newbie Online Fortunes for your subscription to his newsletter.