Articles

Be forwarned! There is no instant down and dirty way for you to get top rankings and lots of qualified traffic to your site inside of ten seconds, like all of the other so called Search Engine Optimization Experts who spam your email inbox claim. But then again, if you believe all of the hype that they spew, you might still believe in the tooth fairy or that the earth is flat.

If you would like honest information about how a sheer amateur created and marketed a successful website in well under one year, then hang in there. This article is really about what has worked well at getting tons of highly targeted traffic to an ecommerce website that I own.

A year ago I was a complete beginner at this, and I didn't know what Search Engine Optimization, reciprocal links or article marketing was. Today I am the owner of a highly successful ecommerce website.

Now, I don't claim to be an SEO expert. But I can honestly tell you that in well under one year, I've been outrageously successful at getting lots of traffic to my ecommerce website without paying a dime for it. And my ecommerce site also has a much higher conversion rate than many other websites on the web. In other words, my site is well in the "black" and making plenty of money.

Here is a little background on my experience: I've been in my own business since 1969 and I've had more than my fair share of success at it. Since about 90% of all new businesses fail within 3 years, and many established businesses fail on a regular basis, I believe that over the years I've learned how to rapidly adapt as the marketplace changes.

I decided to transform my existing business into an online business in Feb.. So I got a copy of FrontPage and I started building an ecommerce site. At the same time I started transforming my "product" for online consumption. In June, I was 59 and I retired from my professional practice in order to focus full time on marketing my "product" via my ecommerce site.

Right about now you must be wondering what my "product" is. My "product" is information. But I'm not going to tell you exactly what kind of information it is that I sell, and I'm not going to send you to my site because I don't want my direct competitors to know how I took a brand new homemade PR0 site, and advanced it to a PR4 site by Thanks Giving - a six month time span.

More importantly, I don't want them to know exactly how I got my homemade website to get to a first page ranking in the Google organic SERPS for lots of important keywords, and on the first three pages of MSN, Yahoo, and Google organic SERPS for literally hundreds of different keyword phrases. It has taken me way under one year, while lots of my competition has been struggling at it for ten years!

I'll admit that along the way, I wasted a lot of time and money on lots of Internet marketing software and lots of worthless information from the "Internet Get Rich Quick Gurus." At the same time I've learned which software packages are productive and worth the money.

HOW I FOUND SUCCESS ON THE INTERNET - ARTICLE WRITING AND MARKETING

Many people use link trading to promote sites. I myself have traded links with others in my industry. However, I believe that publishing articles that I've written on thousands of competitor websites for free has had the largest impact on my web site's search engine ranking and the amount of money that I've been able to make. But beware: If you are not cognizant of the downside of article marketing, you can quickly drive yourself out of business.

WHY IS ARTICLE MARKETING SO EFFECTIVE?

It's simple: 1. The quickest way to rank well on the major search engines is to have lots of one-way links from other on-topic websites to your site.

2. When you write a good article and put it on another site, your "payment" for the use of that article is one or more links from that article back to your website. The more articles that you write, the more free one-way links pointing back to your site. The more one-way links from other on-topic websites, the better your site will rank in the organic SERPS.

3. If you are capable of writing a good article, you can set yourself apart as an expert in your field. Well written articles will create a lot of validation for you. And a well-written article is one of the best ways to get qualified traffic to your site. That is because people will read it, and if you've built their trust through your article, they will click your link to see what you have to offer them.

NOW FOR THE MONKEY WRENCH - AVOIDING THE GOOGLE DUPLICATE CONTENT FILTER

In order to be successful you must get your well-written article on hundreds or even thousands of other websites. Google doesn't like content that has been duplicated on other websites. What that means is that even if you have an article on hundreds or thousands of other websites, Google can find the duplicated articles and only give you credit for the links in one, or maybe a few of the articles.

So in a perfect world, in order to get the most benefit from your articles you have got to create a unique article for each website that it is published on. But nobody has that kind of time or talent, right?

Well . . . . Thanks to modern computer programming, articles can be spun, spooled, or re-written automatically using software. And indeed, in 2006, article-spooling software began to make its appearance on the scene.

Unfortunately, most articles that are spun are worthless because the articles that the software creates on full autopilot are very often totally laughable. The grammar and syntax is usually all wrong. And people who read them often think that they were written by a 3 year old. And because of latent symantic indexing, the Google algorithm can also pick out and ignore these laughable articles as well.

But if you create a well-written article to start with, and then use the spinning software correctly, the software can re-write your article into hundreds or even thousands of unique, high quality articles that anyone can feel proud of. And more importantly, they will be more than unique enough to avoid the duplicate content filters.

If you don't like to write, if you do not have the time, or you don't have the expertise, you don't need to worry. You can purchase PLR (private label rights) articles and spin them! But you will always be better off if you can write your own articles.

I've used desktop software that I paid about $200.00 for, to create spun articles, and the software works great. As I write this page, I still do use this software for creating articles that I submit to article directories. The upside of this is that each directory gets a unique version of the article, and this version won't get filtered out by the duplicate content filters. The down side is that as other webmasters take these articles from the article directories and publish them on their sites, most of these re-published articles will get filtered out. But they will still increase the traffic to your site as people read them and click your links.

Your articles will usually produce a lot more referrals if they are published on your competitor's website! But it happens to be somewhere between very difficult and impossible to recruit other competitor webmasters to publish your articles. So that relegates you to submitting directly to article directories.

HERE IS SOME GOOD NEWS!

There are some inexpensive websites that allow you to use their article spooling software right on their websites, to create dozens, hundreds, or even thousands of unique articles. Some of these sites will even let you try out their service for free. It is amazingly easy to learn and to use their software. And the benefits of these services are almost too good to be true. Let me tell you a little bit about these online services.

To start with, the best part about these online services is that they take your article, and they can spool an unlimited number of unique versions of it. Then they publish a different unique version of your article on hundreds of on-topic websites. These articles are unique enough that a duplicate content filter will not filter out these articles. So you will get the benefit of all of your back links for ranking purposes.

This is real power. We are talking about the ability to get your well-written articles published on hundreds of your competitors and your peer's websites practically overnight. To sweeten the pot, when these services publish your article on another site, they won't publish that Webmaster's articles on your site. This eliminates reciprocal linking and will net you hundreds, or even thousands of one-way links.

And unlike most article directories where your links are severely limited, these services allow you to put up to five keyword rich links in each of your articles. It's best to have each of those back links go to a different page on your site, not just to your home page.

You should make the links appropriate. So if your article is about baby furniture, and you are talking about cribs, you'll want to link to a page about baby cribs on your site. If you are talking about playpens, you'll want to link to a page that features playpens, etc.

Future plans on some of these article spooling networks are to spool your unique articles to thousands of on-topic blogs, and into hundreds of article directories automatically. And remember, every submission will be unique as far as the duplicate content filters are concerned.

Make no mistake; this is not a 10 second cure for the huge job of creating hundreds of unique articles and submitting them to hundreds of directories and potentially thousands of peer websites. If you believe that something like that exists, then you probably believe that the earth is flat.

You will still have to put a great deal of effort into creating well-written professional articles. And then you must be ready to put effort into finding the synonym words and phrases that the software will use to spin your unique article. But believe me, you could not do in a year by manual means what these services can do in a matter of mere hours.

Here is an example of what can be accomplished: I wrote 4 completely different articles on different kinds of information that I have available for sale. And after only twelve days on one of these services, my articles were on 242 different competitor site on-topic web pages.

You can do the math! With 5 links in each article, one to my home page and 4 to different deep linked product pages on my site, that's 968 links in twelve days! And I began to see some of those links indexed by the major search engines within that same time period. Use your imagination about what will happen after a month, six months, or a year!

HOW HARD IS IT TO SPIN ARTICLES USING THESE SERVICES?

It's so easy to use the software that it's ridiculous. You will learn to use the software within a few minutes.

Some of these online services will let you try out their site and their service for free. They give you a 30-day money back guarantee. So you get to try their service for a full month to see how much it can help your site to improve its traffic before you have to pay for the service. I highly recommend this type of online service and you will be happy that you gave it a test run!

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Albert Weiss is an amateur at Search Engine Optimization. He is NOT one of the thousands of self-proclaimed SEO Gurus that inhabit the Internet. However, as a novice, he has built a very successful ecommerce website in well under a year. And his site is successfully competing with the other top producing ecommerce sites in his industry, many of which have been on the Internet for ten years or more!

Mr. Weiss has documented the steps he took to get tons of free traffic to his site to make it successful by using article spinning, as well as how several other aspects of Search Engine Optimization can make an ecommerce site a big success. He built a Free Search Engine Optimization Information Site for everyone! So drop by www.ArticleSpooling.com right away.

Albert Weiss is a novice at SEO. He is NOT a self-proclaimed SEO Guru. However, as a novice, he has built a very successful and profitable ecommerce site in well under a year. His site is successfully competing with other top producing ecommerce sites in his industry, many of which have been on the Internet for ten years or more!